While working for Hyperproof, I had realized that the company didn't have an existing brand identity and needed brand guidelines. Driven by core values such as simplicity, optimism and ethical, I explored the usage of colour and effects, illustrative approach, typeface, and overall voice. Through intensive iteration, I completed the Hyperproof Brand Guideline Book and explored ways in which we could push the standards and what mistakes could be made and what to look for, and continued to push these guidelines through each project that followed. The goal was to create something we could own and be distinctive to the company. 

Company/ 

 Hyperproof